FedEx Sustainability Campaign: “Priority Earth”
FedEx requested that we conceptualize a campaign advertising their sustainability efforts. I was the lead Art Director that conceptualized and created the look and feel of FedEx’s Sustainability campaign. I versioned out various assets like social posts, print ads, and landing pages.
animated Marketing emails
TruGreen Requested seasonal emails as fun check-ins for their subscribers. I conceptulaized and built these vector illustrations and animated them to add some visual interest to the emails.
DISCOVER CREDIT TIKTOK ADS
Discover requested we make relatable tiktok content to encourage their target audience of college students to build their credit. I worked with another Art Director and a copywriter to conceptualize, shoot, and execute these three spots.
Tap to build credit
Regrets
Stack up your credit
UNWRITTEN RULES PROJECT
The Unwritten Rules Project is an incredible passion project of my former coworker Alex Pierce. I had the pleasure of helping build out some of the assets for social media.
FEDEX FOR SMALL BUSINESS SNAPCHAT ADS
I was part of a team of 3 art directors and a writer that collaboratively developed the look and feel of this campaign and produced many different social media assets.
Two Frame Carousel Ad
Static Social ads
Snapchat
Google Discovery Ads
Local queer collective Social Graphics
LQC requested I build some shareable graphics that were visually energetic, informative, and inspired social action to increase engagement with their page and have a positive impact. I conceptualized and illustrated these posts.
Outlaw music festival poster
Outlaw Music Festival is a queer country music festival. They came to me requesting a last minute entirely original poster design on a two day turn around. I illustrated and designed this poster to display the lineup and give off the energy of the festival.
LAY'S in-store DISPLAY – snack to the music
The ask: Lay’s wanted an in-store display to attract the patrons of a local music festival, but didn’t have the rights to use festival branding.
The solve: I created this design as a nod to target the festival go-ers without calling out the festival directly.
FRITO-LAY in store display – New item release template
The ask: Frito-Lay wanted a way to introduce new items of various brands within the Frito-Lay portfolio
The solve: I created a template with the ability to be used on any one of the brands within the Frito-Lay portfolio while still looking brand specific.
Swingline 1-Hole PUnch print ads
(Student work)
Assignment: Create an interesting ad for a “boring” product.
Concept: When you use a hole puncher you're creating a space that wasn't there before. It may not seem like much, but you'd be surprised at what you can do with a bit of space. It may only be a quarter inch, but it's what you make it.
*note: There is a hole punched in the center of the first page
Castaway credit card design for first national bank of omaha
Branding for Dog dayz fundraiser and culture event
The Marketing Arm partnered with Dallas Pets Alive! to create Dog Dayz. A culture event for TMA employees to mingle with their furry friends and meet animals up for adoption while raising money for the rescue. I created all branding and designs for this event.
TruGreen Mosquito Defense animated social post
TruGreen requested an animated social post to advertise a special offer for the TruGreen Mosquito Defense service. I worked with copywriter Adam Bertholdi to develop these gifs.